about d.a.c.
Drugs Aren’t Cool is the world’s first sobriety brand for creatives — crafting herbal cigarettes and clean apparel for those chasing clarity, not chemicals.
Built to help you find your euphoria.
There is a secret to eternal euphoria — and it’s buried deep in your soul. Our mission is to rewire the world’s default setting, to disconnect from artificial highs and reawaken the primal joy of being alive. No pills, no powders. Just rhythm, intention, and the fire that never dies.

Built to help you find your euphoria.
There is a secret to eternal euphoria — and it’s buried deep in your soul. Our mission is to rewire the world’s default setting, to disconnect from artificial highs and reawaken the primal joy of being alive. No pills, no powders. Just rhythm, intention, and the fire that never dies.

A ritual with no consequence.
You don’t light up to vanish — you do it to be truly present. A puff, not a fixation. When the smoke leaves your lips, it carries away nothing but intentional release. No nicotine, no THC — just herbs and deliberate ritual. A ritual where every exhale marks a moment of mindful awareness.

A ritual with no consequence.
You don’t light up to vanish — you do it to be truly present. A puff, not a fixation. When the smoke leaves your lips, it carries away nothing but intentional release. No nicotine, no THC — just herbs and deliberate ritual. A ritual where every exhale marks a moment of mindful awareness.
